Meet Dan.
36 years old. Full-time job. Two kids. A bit of a belly and a love for Chinese on a Friday.
Dan was exactly the kind of bloke diet culture loves to write off, “too far gone,” “no discipline,” “needs to cut out junk.” But Dan did something most people don’t believe is possible:
He lost 3 stone, and he still ate takeaway.
Sound mad? That’s because it goes against what most diet plans won’t tell you.
But at JC Fitness, we do things differently. And Dan’s story shows exactly why that difference matters.
He’d Tried Before, and Failed. Hard.
Dan had done Slimming World. He’d tried going keto. He’d signed up to a gym but never stepped inside. He was sick of giving everything up for three weeks, then bringing back everything he missed.
When we first spoke, he said:
“I’m tired of feeling like I have to be a different person just to lose weight. I want to enjoy life, not be scared of chips.”
Sound familiar?
That’s because most diet plans won’t tell you the truth:
You don’t need to cut out the food you love.
You don’t need to eat chicken and broccoli every day.
And you don’t need to be “perfect” to make real progress.
What Most Diet Plans Won’t Tell You: It’s About the Bigger Picture
Dan didn’t drop 3 stone by being miserable. He dropped 3 stone by:
- Learning how to actually balance his week
- Enjoying his Friday night takeaway without guilt
- Moving more (even if it was just walks and short workouts)
- Talking things through when life got busy, instead of quitting
- Having support, not pressure
He joined our online coaching and started tracking his habits, not his sins. Some days were spot on. Others weren’t. And that was fine. Because progress beats perfection every time.
We don’t do food shame here. If you love a curry, we’ll help you fit it in.
If you’ve got a boozy weekend coming up, we’ll help you plan around it.
Because what most diet plans won’t tell you is this: Life doesn’t stop just because you’re trying to lose weight.
So your plan shouldn’t either.
Dan’s Results, and Why They Stuck
By the end of 6 months, Dan had lost 3 stone.
But more importantly:
- He had energy to play with his kids without feeling knackered
- His clothes fit properly again
- He stopped hiding from photos
- He didn’t fear food anymore
- And he felt proud, because he did it his way
This is the bit that no restrictive diet will give you: confidence built on real life, not just short-term wins.
What’s the Takeaway (Pun Intended)?
If you’ve ever said to yourself:
- “I’ll start Monday”
- “I need to stop eating crap first”
- “I just need to be strict this time”
Then take it from Dan, and from us:
You don’t have to give it all up. You just have to do it differently.
If you want to lose weight without becoming a completely different person, then let’s chat. No guilt, crazy restrictions or pretending.
Just real support, for real blokes, who want to feel good again.
Not quite ready to reach out?
That’s okay. If you’ve ever asked yourself “Why do I keep stopping?” this free audiobook is for you. It’s straight-talking, no fluff, and designed to help you understand what’s really holding you back (and how to change it).
🎧 Listen here in your own time
